Packaging design for the cereals line «Empire of cereals»

These days, more and more people are realizing that well-designed packaging is the first step to product success. When a buyer chooses buckwheat or barley porridge in a supermarket, he is not always able to evaluate the quality of the product by any characteristics other than appearance, that is, by packaging. A unique package design can be a deciding factor when choosing from a variety of products.

The packaging design of the «Empire of cereals» line of cereals combines classic solutions used in consumer branding of bulk products. The fields of cereals, from which cereals are made, are chosen as a background for packaging. The window in which you can see the product itself is made in the form of a wooden bowl. This technique clearly demonstrates the appearance and quality of the product. In addition, recipes are printed on the side of the pack to help plan menus without leaving the store.