3D videos for Umico Market

Films & animation
3D visualization
Promotional video

Umico is a super application that combines an online store, a universal electronic bonus card for any purchases and a mobile bank. With it, you can buy goods directly in the app with home delivery, get cashback for purchases in the largest companies in Azerbaijan and manage your income and expenses.

And Umico Market is the first mobile marketplace in Azerbaijan with tens of thousands of household appliances, electronics, cosmetics, perfumes, and personal care products. To promote the marketplace, it uses branded promo heroes — Umicons. These are funny characters who play around various situations, help to understand the nuances of the online store and application.

We prepared 3D models of yumikons, adding individuality to each one, doing rigging, posing and animation. The result is light and funny videos.


For various requests and product categories, we have prepared a series of short videos with Umicons.



Art director

Vova Bugay

Project manager

Nikita Ustinovich

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